

And she thought she would isolate a huge proportion of her target base if she made her clothes a higher price Explains that sustainable clothes are more expensive She wants to make clothes that are affordable and accessible to her audience The Co-owner of "Eggie" owns these factories and has done so for a decadeġ:42 - She made it clear she was not comfortable with the idea of exploiting peopleġ:47 - She goes on to say that all of her workers are above age, treated and paid fairly, and all of the factories comply with US standardsĢ:02 - Her team goes 3x a year to check these factoriesĢ:45 - 2nd issue: lack of sustainability in her brand and prices She admits her clothes are manufactured in private factories in China Realises that silence is also a response and so she wants to deal with the situation and address 3 main concerns that people had with this line.ġ:20 - 1st issue: lack of transparency on where her clothes come from She understands were people were coming from with the constructive criticism but there were also nasty comments she's had to deal with.ġ:10 - She doesn't want to stay silent about the issue. And it affected her mostly because she was mostly agreeing with what people were saying and she took a lot of comments to heart.

And from the release she received a lot of backlash.Ġ:25 - She says she received a flood of negativity. But I’ll be back with the cliffs.Ġ.15: She released a Holiday collection 2 weeks ago. I hope she has a successful line!!ītw I’m still currently watching the video. By addressing the feedback and announcing how she will make improvements, will only help her in the long run. I wasn’t aware she was getting backlash for her clothing brand, but I’m impressed with the way she’s handled this situation and addressed people in her video. I saw this video in my feed and I was surprised by the title.

In this video, she addresses these concerns. Her clothes are manufactured in China - which lead people to think her clothes were made in sweatshops, the expensive prices of her clothes, the sustainability of fabric materials, and lack of diversity in her models. Since the launch date, she’s received harsh feedback and negative reactions from followers, customers etc. Eggie is an online clothing line that Jenn launched in August 2017.
